5 thoughts on “What are the benefits of so many people using applets now”
Claire
Now there are many people using applets. Of course, small programs have many benefits, such as: 1. The development cost is greatly reduced. The development of WeChat mini -programs for enterprises can not only solve the problem of development costs, but also shorten the development cycle. It can also use WeChat's existing marketing trends, users can enter through scanning QR codes. 2. Low maintenance costs, small programs are attached to the environment of WeChat system, the so -called "tree is good and cool", which is relatively easy to maintain. Not only is it simple to develop, but also the difficulty of technical maintenance in the later period will decrease. 3, applet as a new open platform, as long as companies seize the opportunity, they can occupy a favorable position during the dividend period. The powerful compatibility of the tool, especially for small -scale enterprises, cannot bear the development cost of the APP due to small profit margins. Because the service type is relatively single, its uninstallation rate will be relatively high, so the appearance of the applet can exactly the appearance of the applet that can be exactly the case. Make up for such disadvantages. 4. Come on, lingering, you do n’t need to install, uninstall it, do not take up mobile phone memory, and save users with insufficient mobile phone space. 5, the user experience is good, which can increase the viscosity between the company and the user. The WeChat Mini Program itself can increase the opportunity to display the company's brand. 6. Low marketing costs WeChat has an active user of 1.084 billion. Enterprise development applets can enjoy marketing assistance brought by the platform. In the WeChat ecosystem is the marketing of acquaintances in acquaintances, the novel "dynamic sharing cards" and "nearby mini -programs" with novel mini -programs have greatly reduced the marketing costs of the enterprise. Especially for start -ups, applets are undoubtedly the company's preparations for preparations for the company One of the best marketing methods in the early stage. 7, the new mainland Mobike, which attracts new users as the first batch of "crab eating people", has enjoyed the dividend brought by the applet. Mobike, as the first company to reach in -depth cooperation with WeChat in China, has reached in -depth cooperation with WeChat. As early as February of this year, the WeChat scanning was opened to start the function of starting the applet directly. At present, new users who have increased through applets have far more than 50%. Many users who have been downloaded from outside the door before have returned to Mobike's arms again. 8. To maintain the powerful assistant of old customers, for companies that want to pass online and offline closed -loop, small programs are also powerful assistants. As a link between connected online and offline The favor of the company. After McDonald's launched the mini -program "I McDonald's", which was the main point of membership points, it effectively improved the interaction with the old customers. The "gift card" function launched later has triggered a round of social boom. Similar to "Starbucks Star", it also maintains old customers through the form of points gift cards, while attracting more new users. It is reported that 23% of McDonald's new customers are attracted through small programs. 9. It is conducive to personalized brand image. To enhance self -competitiveness and brand influence, choosing a small program is an effective method. Sophisticated applets can become a powerful business card for enterprises, which is very beneficial to enhance the image of the corporate image. In fact, there are already some excellent third -party development platforms. They focus on providing small program solutions for enterprises. The typical representative of which is "fool operation, ten minutes to build a station" has been launched. Simple and smooth operation experience, even if you are a zero -based small white, you can easily release your own applet. 10. Increasing the conversion rate, the direct and efficient can greatly improve the click -through rate and the final conversion rate of the program, which is a win -win situation for enterprises and WeChat. Once the shopping guide platform Mushroom Street recently launched its own shopping guide applets, eliminating a lot of content shopping guide in the APP, specializing in special sale functions, and successfully realized the conversion rate of twice the APP. The success of Mushroom Street lies in the correct positioning of the applets, rather than copying the native APP. This has far -reaching guiding significance for enterprises, especially the e -commerce industry.
The huge traffic pool supports the support, the social attribute is strong, it is easy to spread The small program depends on the huge traffic platform of WeChat. It has natural advantages in the aspects of social distribution. For private chat or fission methods, we can see that small programs such as Pinduoduo, Meituan takeaway, and Ctrip ticket grabbing are some small programs that users often share in WeChat groups or friends daily chats. The powerful social attributes of applets help many companies achieve low -cost user growth. lightweight, no installation, almost no memory, easy to use and easy to use The emergence of applets replaced many lightweight APPs, which greatly saves users' mobile phone memory and operating space, and the operating space of the user, and the operating space of the user, while With light design and fast functions, the small program won the joy of users. It is simpler than the APP, and its operation will not occupy one after another like APP. Improving the user experience. For small and medium -sized enterprises, the emergence of applets give them the opportunity to operate small "APPs", and the development cost and development difficulty are relatively low. The applet has become a small and medium -sized enterprises that have not developed APP capabilities for small and medium -sized enterprises. Priority option. The connection, expansion and reconstruction of scenes The emergence of applets realize the business model of online and offline integration. When in the offline store, customers can scan the small program code in the offline store to see the products and services of offline stores at a glance, and then place an order to buy; while online, customers can also purchase goods through small programs Or service, and then receive the product through express delivery. The operating applet help merchants to the entire WeChat ecosystem, expanded consumer scenarios, and increased the connection between merchants and customers. It's longer. The applet passes through the small program code, through offline code, WeChat search, public account association, friend recommendation, historical records, and nearby stores, including the consumer scenarios, which greatly releases consumers. The potential. It is conducive to precision marketing Mitic program can help merchants accurately marketing by collecting data such as consumption age and consumption habits of users. Activities such as suction, publicity, exemption, etc., and help each other online and offline to help achieve the purpose of profitability of enterprises and merchants.
For users, small programs are easy to use, fast, save mobile phone memory space, and so on. For enterprises, the benefits are mainly the following:
1. Massive users quickly enhance the brand awareness
user. After the enterprise develops a small program, it can be promoted on WeChat through small programs. Because there are massive users, companies can quickly increase their popularity with the help of applets.
2, easy to spread more traffic
The small program is based on WeChat, and can be reposted to friends and WeChat groups with one click. After the enterprise has developed a small program, it can use this attribute to cooperate with some activities such as groups and bargaining to trigger users' active sharing behavior, thereby achieving user fission and obtaining more traffic.
3, data analysis and improvement of customer satisfaction
Mi program has the ability of statistics and analysis. After the enterprise develops applets, it can collect users 'opinions and opinions and use the applet and use the applets to collect users' opinions and opinions and It is recommended that, in this way, companies can discover their shortcomings in time, or users' opinions on the product, and then quickly improve them, thereby improving customer satisfaction. In addition, you can also use the small program to analyze what products or services the customers prefer, and then introduce some products or services in targeted, thereby increasing the chance of customer consumption.
4, timely update increases customer consumption probability
The mini -program is an online display platform. The content and pictures can be updated and replaced at any time. After the enterprise develops a small program, product information and activity information can be updated at any time. And users can understand the latest products and activities of the company anytime, anywhere. In this way, it is often possible to increase the chance of buying orders for orders.
There are many benefits, such as positioning, ordering, group purchase, advertising, activities, no download, etc. Of course, if you want to do small programs, you must be targeted. Do you sell products or sell services? You can also generate some better marketing models through the small program. For example, I spent 10,000 for you to make a small program. Whether there is any effect, the 10,000 you spent is your cost, and I will give you the same 10,000 value of products. Your 10,000 will become capital. When you do your own business If your product has the effect of the small program, not only your own business is good, you also make money for your products, for example, I will make a small program for a shop and promote it. The ravioli store is worth 5,000 饨 skin and stuffing. The cost is the same as the cost of getting the goods in the boss. I believe you are the boss. You must ask for such a cooperation.
To put it simply, behind the applet is WeChat. The average daily activity of WeChat is more than 100 million. N small programs can be used as a simple APP, but shorter than the APP development time, simpler use, as soon as it is used, everywhere is The mini -programs embedded in marketing systems, such as discounts, discounts, spikes, spikes, spikes, and spikes. , Fighting groups, etc., can be combined with offline use, which can broaden the sales channels of merchants and start new retail . The competition of small programs is not only technical, but more displayed on the operation level. How to operate well is good. A question worth thinking about.
Now there are many people using applets. Of course, small programs have many benefits, such as:
1. The development cost is greatly reduced. The development of WeChat mini -programs for enterprises can not only solve the problem of development costs, but also shorten the development cycle. It can also use WeChat's existing marketing trends, users can enter through scanning QR codes.
2. Low maintenance costs, small programs are attached to the environment of WeChat system, the so -called "tree is good and cool", which is relatively easy to maintain. Not only is it simple to develop, but also the difficulty of technical maintenance in the later period will decrease.
3, applet as a new open platform, as long as companies seize the opportunity, they can occupy a favorable position during the dividend period. The powerful compatibility of the tool, especially for small -scale enterprises, cannot bear the development cost of the APP due to small profit margins. Because the service type is relatively single, its uninstallation rate will be relatively high, so the appearance of the applet can exactly the appearance of the applet that can be exactly the case. Make up for such disadvantages.
4. Come on, lingering, you do n’t need to install, uninstall it, do not take up mobile phone memory, and save users with insufficient mobile phone space.
5, the user experience is good, which can increase the viscosity between the company and the user. The WeChat Mini Program itself can increase the opportunity to display the company's brand.
6. Low marketing costs WeChat has an active user of 1.084 billion. Enterprise development applets can enjoy marketing assistance brought by the platform. In the WeChat ecosystem is the marketing of acquaintances in acquaintances, the novel "dynamic sharing cards" and "nearby mini -programs" with novel mini -programs have greatly reduced the marketing costs of the enterprise. Especially for start -ups, applets are undoubtedly the company's preparations for preparations for the company One of the best marketing methods in the early stage.
7, the new mainland Mobike, which attracts new users as the first batch of "crab eating people", has enjoyed the dividend brought by the applet. Mobike, as the first company to reach in -depth cooperation with WeChat in China, has reached in -depth cooperation with WeChat. As early as February of this year, the WeChat scanning was opened to start the function of starting the applet directly. At present, new users who have increased through applets have far more than 50%. Many users who have been downloaded from outside the door before have returned to Mobike's arms again.
8. To maintain the powerful assistant of old customers, for companies that want to pass online and offline closed -loop, small programs are also powerful assistants. As a link between connected online and offline The favor of the company. After McDonald's launched the mini -program "I McDonald's", which was the main point of membership points, it effectively improved the interaction with the old customers. The "gift card" function launched later has triggered a round of social boom. Similar to "Starbucks Star", it also maintains old customers through the form of points gift cards, while attracting more new users. It is reported that 23% of McDonald's new customers are attracted through small programs.
9. It is conducive to personalized brand image. To enhance self -competitiveness and brand influence, choosing a small program is an effective method. Sophisticated applets can become a powerful business card for enterprises, which is very beneficial to enhance the image of the corporate image. In fact, there are already some excellent third -party development platforms. They focus on providing small program solutions for enterprises. The typical representative of which is "fool operation, ten minutes to build a station" has been launched. Simple and smooth operation experience, even if you are a zero -based small white, you can easily release your own applet.
10. Increasing the conversion rate, the direct and efficient can greatly improve the click -through rate and the final conversion rate of the program, which is a win -win situation for enterprises and WeChat. Once the shopping guide platform Mushroom Street recently launched its own shopping guide applets, eliminating a lot of content shopping guide in the APP, specializing in special sale functions, and successfully realized the conversion rate of twice the APP. The success of Mushroom Street lies in the correct positioning of the applets, rather than copying the native APP. This has far -reaching guiding significance for enterprises, especially the e -commerce industry.
The huge traffic pool supports the support, the social attribute is strong, it is easy to spread
The small program depends on the huge traffic platform of WeChat. It has natural advantages in the aspects of social distribution. For private chat or fission methods, we can see that small programs such as Pinduoduo, Meituan takeaway, and Ctrip ticket grabbing are some small programs that users often share in WeChat groups or friends daily chats. The powerful social attributes of applets help many companies achieve low -cost user growth.
lightweight, no installation, almost no memory, easy to use and easy to use
The emergence of applets replaced many lightweight APPs, which greatly saves users' mobile phone memory and operating space, and the operating space of the user, and the operating space of the user, while With light design and fast functions, the small program won the joy of users. It is simpler than the APP, and its operation will not occupy one after another like APP. Improving the user experience.
For small and medium -sized enterprises, the emergence of applets give them the opportunity to operate small "APPs", and the development cost and development difficulty are relatively low. The applet has become a small and medium -sized enterprises that have not developed APP capabilities for small and medium -sized enterprises. Priority option.
The connection, expansion and reconstruction of scenes
The emergence of applets realize the business model of online and offline integration. When in the offline store, customers can scan the small program code in the offline store to see the products and services of offline stores at a glance, and then place an order to buy; while online, customers can also purchase goods through small programs Or service, and then receive the product through express delivery.
The operating applet help merchants to the entire WeChat ecosystem, expanded consumer scenarios, and increased the connection between merchants and customers. It's longer. The applet passes through the small program code, through offline code, WeChat search, public account association, friend recommendation, historical records, and nearby stores, including the consumer scenarios, which greatly releases consumers. The potential.
It is conducive to precision marketing
Mitic program can help merchants accurately marketing by collecting data such as consumption age and consumption habits of users. Activities such as suction, publicity, exemption, etc., and help each other online and offline to help achieve the purpose of profitability of enterprises and merchants.
For users, small programs are easy to use, fast, save mobile phone memory space, and so on. For enterprises, the benefits are mainly the following:
1. Massive users quickly enhance the brand awareness
user. After the enterprise develops a small program, it can be promoted on WeChat through small programs. Because there are massive users, companies can quickly increase their popularity with the help of applets.
2, easy to spread more traffic
The small program is based on WeChat, and can be reposted to friends and WeChat groups with one click. After the enterprise has developed a small program, it can use this attribute to cooperate with some activities such as groups and bargaining to trigger users' active sharing behavior, thereby achieving user fission and obtaining more traffic.
3, data analysis and improvement of customer satisfaction
Mi program has the ability of statistics and analysis. After the enterprise develops applets, it can collect users 'opinions and opinions and use the applet and use the applets to collect users' opinions and opinions and It is recommended that, in this way, companies can discover their shortcomings in time, or users' opinions on the product, and then quickly improve them, thereby improving customer satisfaction. In addition, you can also use the small program to analyze what products or services the customers prefer, and then introduce some products or services in targeted, thereby increasing the chance of customer consumption.
4, timely update increases customer consumption probability
The mini -program is an online display platform. The content and pictures can be updated and replaced at any time. After the enterprise develops a small program, product information and activity information can be updated at any time. And users can understand the latest products and activities of the company anytime, anywhere. In this way, it is often possible to increase the chance of buying orders for orders.
There are many benefits, such as positioning, ordering, group purchase, advertising, activities, no download, etc. Of course, if you want to do small programs, you must be targeted. Do you sell products or sell services? You can also generate some better marketing models through the small program. For example, I spent 10,000 for you to make a small program. Whether there is any effect, the 10,000 you spent is your cost, and I will give you the same 10,000 value of products. Your 10,000 will become capital. When you do your own business If your product has the effect of the small program, not only your own business is good, you also make money for your products, for example, I will make a small program for a shop and promote it. The ravioli store is worth 5,000 饨 skin and stuffing. The cost is the same as the cost of getting the goods in the boss. I believe you are the boss. You must ask for such a cooperation.
To put it simply,
behind the applet is WeChat. The average daily activity of WeChat is more than 100 million. N small programs can be used as a simple APP, but shorter than the APP development time, simpler use, as soon as it is used, everywhere is
The mini -programs embedded in marketing systems, such as discounts, discounts, spikes, spikes, spikes, and spikes. , Fighting groups, etc., can be combined with offline use, which can broaden the sales channels of merchants and start new retail
. The competition of small programs is not only technical, but more displayed on the operation level. How to operate well is good. A question worth thinking about.