For businesses who have not been exposed to small programs, operations need skills. Let me tell you how to operate small programs efficiently to achieve user fission growth. . The purpose of small program operations Mere users to know about your applet, while increasing brand exposure and popularity, we can enhance users' viscosity and transformation through marketing methods, enhance stores Sales. . Preparation before operation 1. Determine the target user Before the small program is built, first of all, you need to combine your own product conditions to clarify the user group, and then build the store according to the user. 2. Create an online mall For businesses without a small program, you can directly use a store SaaS system to generate a small program, which can be visually dragged and built. Essence 3, the store mall creates M small program mall homepage is the first place where users enter the applet, so the homepage must be eye -catching, but try not to give people a dazzling feeling. In this way, users’s’s’s’s’s’s’s will The experience will be very poor, so on the basis of simple and clear, the template will be clear. In terms of details, merchants can plan the applet name, shop logo, shop banner, express button and other creative ideas, highlight the characteristics of the store, leave a deep impression on users, and achieve effective retention. 4, a good consumption experience The creation of a good consumer experience for users. From the overall page design, shopping to sale, one -stop solutions to user problems, so that users can buy happily and rest assured. . How to operate efficiently? 1. Create online high -quality products The products are the core of the entire store. High -quality products can retain users with efficient and efficiently, and it is a prerequisite for fission. Therefore Essence 2, pattern marketing gameplay The first step of the small program store to allow users to stop is to attract users' attention with coupons, so merchants can use a variety of marketing gameplay, such as spikes, groups, coupons, social networking Establishing gold, membership benefits, etc. to attract users, and at the same time stimulate old users to actively share communication and achieve user fission. 3. Pay attention to online and offline services For merchants in offline physical stores, we must combine online and offline, actively welcome customers to enhance user experience, target online services, merchants, merchants, Answer user questions in time and solve user problems. 4. Multi -channel publicity 1, nearby applet Coules can optimize their own applet names, set the business category and store address, the applet will automatically display it "nearby nearby nearby nearby" nearby "nearby nearby. In the small program ", the applet will automatically show 5 kilometers of surrounding users, increasing the exposure of the applet. 2, public account publicity In the large public account fan base, share the applet in the tweet, set the entrance to the custom menu settings, and reach new and old users from all aspects of the public account. 3, transformation of private domain flow Mascape can directly share the applets in the community, circle of friends, etc., and reach users in multiple channels. Set the user in the community, create a closed -loop marketing, and build your own private region flow pool. Then it continuously provides high -quality content to improve user stickiness, and constantly fission private domain flow to achieve lower -cost accurate customers. 4, online multi -channel promotion Mascape can find channels with the same user group, forward it directly in the community and circle of friends, and forward it to various social platforms through copywriting, poster, and small -range order. Promotion and publicity. 5, offline promotion promotion Mascapes can set the small program as posters and place them in areas with large traffic flows, and guide users to actively scan the code experience by attracting people. In addition, merchants can also use small gifts and other to attract users to actively scan the code into small programs or enter the community to achieve retention and facilitate sales conversion in the later stage. It, there are many ways to operate the small program. If you have not set up a small program or you do n’t know how to operate, you can refer to this article to allow you to easily achieve user fission growth.
For the operation of mini -programs, you can use the following steps: 1. Get the user The user is the "starting capital" of the applet. Merchants without users need to find new users. You need to guide it from offline. First of all, WeChat opened a variety of entrances to the applet. Fan activities, by paying attention to public accounts and sharing activities posters, to obtain points, so as to redeem gifts, you can quickly gather the first batch of users. Pure online merchants can start from employees and friends around them, and offline merchants can make full use of the passenger flow in the store to expand the effect of activity. 2. Increasing activity When it attracts the first batch of users, all the small program merchants need to do is to quickly improve user activity and increase customer trust through various planning activities. 3, increase retention rate In the early operation, new merchants must face a reality, that is, users will lose. But this is also a screening process. The target user stays, and the non -target user goes away. The purpose of each activity of merchants is to improve the activeness of target users. 4. Sales conversion The current income of the applet is not a direct income. It is more reflected in the transformation of traffic and the commodity trading realized by the use of mini -programs. 5, fission -type communication For applet operations, on the one hand, through various encouragement and sharing methods to realize the user’s "old -fashioned new"; on the other hand The introduction of Hakka's micro -distribution mall to obtain more social marketing functions and better shopping experience. Such as the functions of "opening red envelopes", "one -pull three", and "friends group" functions in the micro -distribution mall. Use households to rapidly fission and move rapidly. Through fashion and fun marketing functions and activities, it detonates online communication.
1. The small program is the platform that shows the company's products or services
A better applet interface and mini -program content. It will also greatly reduce the effects of the use of mini -program development before development. For small programs to operate well, the first step is to have attractive products or comfortable services.
2. Positioning is the key
Positioning, is it to locate what people are used in the small program products developed by themselves?
3. The operation of the activity after circular powder is also the key
The first step after the launch of the applet is the positioning of the target group, the large -scale circle powder, this step, this step, this step. The fans of the circle are only users, and they cannot be regarded as fans. Only after the user experiences or purchases the merchant's products can it be regarded as a fan.
Since the birth of the applet, the topic about him has never stopped. How should I grasp it? How to operate him and how to operate him? There are still many knowledge in it. Of course, the fast application can help you, take you to quickly turn on a small program journey with 1 billion user traffic to seize the opportunity.
n00:00 / 02: 5470% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
For businesses who have not been exposed to small programs, operations need skills. Let me tell you how to operate small programs efficiently to achieve user fission growth.
. The purpose of small program operations
Mere users to know about your applet, while increasing brand exposure and popularity, we can enhance users' viscosity and transformation through marketing methods, enhance stores Sales.
. Preparation before operation
1. Determine the target user
Before the small program is built, first of all, you need to combine your own product conditions to clarify the user group, and then build the store according to the user.
2. Create an online mall
For businesses without a small program, you can directly use a store SaaS system to generate a small program, which can be visually dragged and built. Essence
3, the store mall creates
M small program mall homepage is the first place where users enter the applet, so the homepage must be eye -catching, but try not to give people a dazzling feeling. In this way, users’s’s’s’s’s’s’s will The experience will be very poor, so on the basis of simple and clear, the template will be clear. In terms of details, merchants can plan the applet name, shop logo, shop banner, express button and other creative ideas, highlight the characteristics of the store, leave a deep impression on users, and achieve effective retention.
4, a good consumption experience
The creation of a good consumer experience for users. From the overall page design, shopping to sale, one -stop solutions to user problems, so that users can buy happily and rest assured.
. How to operate efficiently?
1. Create online high -quality products
The products are the core of the entire store. High -quality products can retain users with efficient and efficiently, and it is a prerequisite for fission. Therefore Essence
2, pattern marketing gameplay
The first step of the small program store to allow users to stop is to attract users' attention with coupons, so merchants can use a variety of marketing gameplay, such as spikes, groups, coupons, social networking Establishing gold, membership benefits, etc. to attract users, and at the same time stimulate old users to actively share communication and achieve user fission.
3. Pay attention to online and offline services
For merchants in offline physical stores, we must combine online and offline, actively welcome customers to enhance user experience, target online services, merchants, merchants, Answer user questions in time and solve user problems.
4. Multi -channel publicity
1, nearby applet
Coules can optimize their own applet names, set the business category and store address, the applet will automatically display it "nearby nearby nearby nearby" nearby "nearby nearby. In the small program ", the applet will automatically show 5 kilometers of surrounding users, increasing the exposure of the applet.
2, public account publicity
In the large public account fan base, share the applet in the tweet, set the entrance to the custom menu settings, and reach new and old users from all aspects of the public account.
3, transformation of private domain flow
Mascape can directly share the applets in the community, circle of friends, etc., and reach users in multiple channels. Set the user in the community, create a closed -loop marketing, and build your own private region flow pool. Then it continuously provides high -quality content to improve user stickiness, and constantly fission private domain flow to achieve lower -cost accurate customers.
4, online multi -channel promotion
Mascape can find channels with the same user group, forward it directly in the community and circle of friends, and forward it to various social platforms through copywriting, poster, and small -range order. Promotion and publicity.
5, offline promotion promotion
Mascapes can set the small program as posters and place them in areas with large traffic flows, and guide users to actively scan the code experience by attracting people. In addition, merchants can also use small gifts and other to attract users to actively scan the code into small programs or enter the community to achieve retention and facilitate sales conversion in the later stage.
It, there are many ways to operate the small program. If you have not set up a small program or you do n’t know how to operate, you can refer to this article to allow you to easily achieve user fission growth.
For the operation of mini -programs, you can use the following steps:
1. Get the user
The user is the "starting capital" of the applet. Merchants without users need to find new users. You need to guide it from offline. First of all, WeChat opened a variety of entrances to the applet. Fan activities, by paying attention to public accounts and sharing activities posters, to obtain points, so as to redeem gifts, you can quickly gather the first batch of users. Pure online merchants can start from employees and friends around them, and offline merchants can make full use of the passenger flow in the store to expand the effect of activity.
2. Increasing activity
When it attracts the first batch of users, all the small program merchants need to do is to quickly improve user activity and increase customer trust through various planning activities.
3, increase retention rate
In the early operation, new merchants must face a reality, that is, users will lose. But this is also a screening process. The target user stays, and the non -target user goes away. The purpose of each activity of merchants is to improve the activeness of target users.
4. Sales conversion
The current income of the applet is not a direct income. It is more reflected in the transformation of traffic and the commodity trading realized by the use of mini -programs.
5, fission -type communication
For applet operations, on the one hand, through various encouragement and sharing methods to realize the user’s "old -fashioned new"; on the other hand The introduction of Hakka's micro -distribution mall to obtain more social marketing functions and better shopping experience. Such as the functions of "opening red envelopes", "one -pull three", and "friends group" functions in the micro -distribution mall. Use households to rapidly fission and move rapidly. Through fashion and fun marketing functions and activities, it detonates online communication.
1. The small program is the platform that shows the company's products or services
A better applet interface and mini -program content. It will also greatly reduce the effects of the use of mini -program development before development. For small programs to operate well, the first step is to have attractive products or comfortable services.
2. Positioning is the key
Positioning, is it to locate what people are used in the small program products developed by themselves?
3. The operation of the activity after circular powder is also the key
The first step after the launch of the applet is the positioning of the target group, the large -scale circle powder, this step, this step, this step. The fans of the circle are only users, and they cannot be regarded as fans. Only after the user experiences or purchases the merchant's products can it be regarded as a fan.
Since the birth of the applet, the topic about him has never stopped. How should I grasp it? How to operate him and how to operate him? There are still many knowledge in it. Of course, the fast application can help you, take you to quickly turn on a small program journey with 1 billion user traffic to seize the opportunity.
n00:00 / 02: 5470% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description