5 thoughts on “How to play the live broadcast of the Mini Program Mall?”
Mamie
Hello! I am very happy to answer you: Specific shopping process of small programs: 1. The brand owner configures the live broadcast entrance in the applet. 2. Fans click to open the live broadcast of Tencent Live H5 to watch the live broadcast. 3. Fans click the mall button in the H5 live room to pop up the product list, and click the product list. 4, or the recommended product can jump back to the purchase detail page of the merchant's small program. 5. Fans complete the purchase in the merchant's applet to form a closed loop purchase. 6. After the fans complete the purchase, they can return to the live broadcast room to continue watching the live broadcast. Today, the WeChat ecological
The private domain traffic is intensified. The small program live broadcast is a new idea of the public account realization mode. Do a good job of the four -in -one private domain traffic: through WeChat personal number public account community, realize new social fission, and then use small program live broadcast transactions.
The appearance of this new air outlet to further accelerate the ability to realize the realization of e -commerce. In this flow air outlet, it is only to be eliminated by the times. Hopefully my answer is of help to you! Hope to adopt
WeChat officially launched the WeChat Mini Program live function, which is important to adopt an invitation system. Many businesses want to sell the goods through the WeChat Mini Program. Let me share with you how to open the WeChat Mini Program Mall. (1) WeChat Mini Program Live Qualifications Inned 18 open categories of small programs, as follows:
. Within 3 months, there are payments to pay 4. Cumulative public account fans under the subject, or the small program under the subject is more than 100 or WeChat advertisements for 7 consecutive days. The amount exceeds 10,000 yuan. It meets the above conditions and receive an official invitation to open the WeChat Mini Program live broadcast. (2) How to open the live broadcast of the small program mall First of all, you need to have a mall applet, it is best to have a small program live component interface, then you can directly use the small program live broadcast after opening it. Function.
It logged in to your applet management background. There is a live broadcast entrance on the left. Click "Live" to see the live broadcast room management and live product library information. This authorized to mini program development service providers, you can use the live broadcast function in the Mini Program Mall.
The above is how to open the process of WeChat Mini Program Live. I hope the above content will help you!
The merchant opens the small program mall through the wing code. The shopping guide can apply for live broadcast in the Mini Program Mall. Choose the products that need to be sold in the live broadcast, set the live price and sell inventory, and submit it to the store and branches for review. The customer base may be shared according to the customer label; the live broadcast applet is opened with the enterprise's applet mall, and there is no additional jump to sell while selling while broadcasting.
First, the small program live broadcast mainly because they like the huge traffic dividend of WeChat ecology. When new things appear, there are many people who watch. Whether it is a small program live, or Baidu applets on other platforms, small videos, etc., all are all. in this way. When everyone starts to pay attention, there is traffic. Therefore, for companies who want digital transformation, they must be good at discovering new things and not afraid of wrong testing. Small -scale tests can be performed and completely followed up without problems. , before live broadcast No matter what kind of activities do, you need to preheat the action, as well as the live broadcast. Secondly, let others know when we have on -site live broadcast, inform in advance, remember the date. If possible, users must continue to let users know the live broadcast. Is on the live broadcast of mini -programs, there are many ways to warm up. For example, propaganda, circle of friends, friends reposting, advertising investment, etc. in your community. The purpose of the live broadcast of merchants is publicity and sales. If you want to sell goods, you must let users trust you. If you don't trust, you will never have any transaction trends. Even if your brand is famous enough, you can't sell things casually. In live broadcast, communicate with users at any time, issue coupons from time to time, and conduct lottery activities to help the popularity of live broadcasting. three, after the live broadcast After the live broadcast, it is not completely ended, but for rehabilitation. For example, which product is selling well? When communicating with users, what are the most concerned questions for users? What kind of feeling is not very good, where do you need to improve next time?
This, the small program live broadcast is effective in the transformation of the private domain, but the size of this effect is largely determined by the business strategy of the merchant. The small program marketing gameplay and live broadcast operation strategy must have a profound understanding. Otherwise, for merchants, small program live broadcast is just a good tool. The article is mainly through the gameplay of the live broadcast of its own small program. Some merchants interview and investigate the situation. , And will tell each stage why this gameplay and which merchants are suitable for this game. Let everyone quickly enter the seat and reuse it directly. 01 "water storage" stage (before live broadcast) "The soldiers and horses are not moving, grain and grass first". Before a small program live broadcast, the merchant must make full use of the WeChat ecological series tools to let users know in advance in advance Remember to have such a live broadcast. News divided into two actions here, letting users know in advance, and let users remember. The first action is not difficult, and many merchants have basically done it, but the key is the second detail. This is also the lack of most merchants. Make full use of tools. The sense of preheating the preheating of live broadcast is fundamentally, while reducing potential consumers 'boredom, it continues to enhance and even occupy consumers' awareness of this live broadcast. Therefore, experienced merchants generally take 4 waves of heating operations before live broadcast:
The first wave of preheating: live broadcast 3 days ago. The preheating channels at this stage are mainly in the circle of friends and shopping guide friends. Most businesses are applicable, because this is a channel that most businesses currently have. The merchant first distributed a live broadcast poster through these two channels to predict the existence of coupons, mobilizing the enthusiasm of old users and members, and also left enough time for dissemination for the "old belt". The second wave of preheating: live 1 day ago. At this stage, the preheating channels mainly increase the public account, and the public account is suitable for businesses with a certain fan base. If the merchant does not have a public account but has a certain budget, you can also choose the target public account for advertising. Public accounts at this stage preheated, it is divided into two steps. The first is the public account tweet. Merchants need to clarify the detailed activity rules in the text (mainly clearing the method of receiving coupons), and then guide the public account fans to jump and subscribe to the merchant's small program live room. The first -level menu bar is updated to the coupon collection, which stimulates the user subscription room entry from the public account homepage. As for the circle of friends and shopping guide friends, they are responsible for distributing the public account tweet and guiding users who do not pay attention to the public account to enter the merchant applet subscription to the live broadcast room and receive coupons. The exposure arrangements above the positions, the purpose is only one: the user is seen, the user is remembered, and the user's cognition is enhanced. The third wave of preheating: half an hour before the live broadcast. Like the first wave of preheating, the main channel is its own community and shopping guide circle. After the previous two preheating, most users already have a certain understanding of live broadcast activities, so the purpose of preheating before the launch is in addition to continuing to enhance user cognition, they also want to lure users again and push the user impulse to push the user impulse again One. Fourth wave of preheating: officially broadcast on the day of the live broadcast. The main channel is its own community. The preheating, the merchant can directly share the live broadcast link into the community, and use a limited number of coupons to stimulate the user to enter the live broadcast room. Essence Since then, the preheating work before the live broadcast has come to an end. Compared with "a wave of stream preheating" (that is, the preheating), the more and more compact warm -up operations of the above can not only continuously strengthen the user's awareness of live broadcast activities, but also continue to encourage those users who are moving but not yet acting. The entire process is essentially another precise screening for users, which can improve the efficiency of live broadcast conversion. , because the entire preheating process is mainly the face -to -face private domain users, how big the traffic to watch the live broadcast is largely determined by the merchant's private domain flow pool. If the merchant wants to expand users outside the private domain flow and also has a budget, they can adopt the second stage of the above stage. At the same time, the friends circle advertisement, public account advertising, search for direct live broadcast, etc., attract more new users to join it. 02 The "opening" stage (live broadcast) The live broadcast of a live broadcast is basically inseparable from these two points: user trust and cost performance.
So it is not difficult to find that the designs of the live broadcast links of many businesses at the moment are basically around these two points. 1. In a live broadcast, the user trust is responsible for connecting the product and the user's bond is an anchor, so the choice of the anchor is particularly important. Different from the public domain live broadcast such as Douyin, the mini -program live broadcast comes with private domain genes, which makes many businesses more inclined to choose their own shopping guide (of course, there are also store commanders/CEOs who personally end), not inviting online celebrities to be anchors anchor (Please be able to afford the big anchor), in comparison, your shopping guide is more familiar, professional, and more affinity in the image. In the selection of shopping guides, many merchants will adopt the "1 1" model, that is, merchants will choose two their own shopping guides, one with richer product experience, responsible for product introduction, an operating rhythm The sense of sense is stronger, responsible for controlling the rhythm of the live broadcast room and driving the live broadcast atmosphere. If the initial trust value of the product's initial trust at the moment the user enters the live broadcast room is 10, the user decided to place an order to buy the product at the moment of the product. Trust value. How to interact, there is a lot of ways: 1) Welcome to interact before, we mentioned that there must be rhythmic heating before the live broadcast. It is called a warm field). During this time, it was the welcome interaction time of the shopping guide and the live broadcast room. On the one hand, it was able to "heated" the live broadcast room, and the other was to wait for some users who entered the live room late. My welcome to do? The easiest is to guide users to deduct 666 or like the live broadcast room; more complicated, it can increase the guidance user clicks on the product list to receive the coupon (add the coupon to the product list in advance); Play a small game and so on. 2) Questions and answering interaction In the process of live broadcast, users will ask various questions. In response to these issues, the anchors should reply in time and patiently. Once the problem is too much, there is no way to respond in time. The anchor will try to take a screenshot as much as possible, and then answer it one by one. In addition to responding to the audience's question, the anchor can also throw some questions in a timely manner for users to answer. When throwing the question, try to avoid the open question, and ask some closed questions, for example: everyone thinks that this T -shirt is orange -colored Is it good -looking or yellow? Do babies want this dress? If you want it, you can deduct 1. No matter what kind of Q
Hello! I am very happy to answer you: Specific shopping process of small programs: 1. The brand owner configures the live broadcast entrance in the applet. 2. Fans click to open the live broadcast of Tencent Live H5 to watch the live broadcast. 3. Fans click the mall button in the H5 live room to pop up the product list, and click the product list. 4, or the recommended product can jump back to the purchase detail page of the merchant's small program. 5. Fans complete the purchase in the merchant's applet to form a closed loop purchase. 6. After the fans complete the purchase, they can return to the live broadcast room to continue watching the live broadcast. Today, the WeChat ecological
The private domain traffic is intensified. The small program live broadcast is a new idea of the public account realization mode. Do a good job of the four -in -one private domain traffic: through WeChat personal number public account community, realize new social fission, and then use small program live broadcast transactions.
The appearance of this new air outlet to further accelerate the ability to realize the realization of e -commerce. In this flow air outlet, it is only to be eliminated by the times. Hopefully my answer is of help to you! Hope to adopt
WeChat officially launched the WeChat Mini Program live function, which is important to adopt an invitation system. Many businesses want to sell the goods through the WeChat Mini Program. Let me share with you how to open the WeChat Mini Program Mall.
(1) WeChat Mini Program Live Qualifications
Inned 18 open categories of small programs, as follows:
. Within 3 months, there are payments to pay
4. Cumulative public account fans under the subject, or the small program under the subject is more than 100 or WeChat advertisements for 7 consecutive days. The amount exceeds 10,000 yuan.
It meets the above conditions and receive an official invitation to open the WeChat Mini Program live broadcast.
(2) How to open the live broadcast of the small program mall
First of all, you need to have a mall applet, it is best to have a small program live component interface, then you can directly use the small program live broadcast after opening it. Function.
It logged in to your applet management background. There is a live broadcast entrance on the left. Click "Live" to see the live broadcast room management and live product library information.
This authorized to mini program development service providers, you can use the live broadcast function in the Mini Program Mall.
The above is how to open the process of WeChat Mini Program Live. I hope the above content will help you!
The merchant opens the small program mall through the wing code. The shopping guide can apply for live broadcast in the Mini Program Mall. Choose the products that need to be sold in the live broadcast, set the live price and sell inventory, and submit it to the store and branches for review. The customer base may be shared according to the customer label; the live broadcast applet is opened with the enterprise's applet mall, and there is no additional jump to sell while selling while broadcasting.
First, the small program live broadcast
mainly because they like the huge traffic dividend of WeChat ecology. When new things appear, there are many people who watch. Whether it is a small program live, or Baidu applets on other platforms, small videos, etc., all are all. in this way.
When everyone starts to pay attention, there is traffic. Therefore, for companies who want digital transformation, they must be good at discovering new things and not afraid of wrong testing. Small -scale tests can be performed and completely followed up without problems.
, before live broadcast
No matter what kind of activities do, you need to preheat the action, as well as the live broadcast. Secondly, let others know when we have on -site live broadcast, inform in advance, remember the date. If possible, users must continue to let users know the live broadcast.
Is on the live broadcast of mini -programs, there are many ways to warm up. For example, propaganda, circle of friends, friends reposting, advertising investment, etc. in your community.
The purpose of the live broadcast of merchants is publicity and sales. If you want to sell goods, you must let users trust you. If you don't trust, you will never have any transaction trends. Even if your brand is famous enough, you can't sell things casually.
In live broadcast, communicate with users at any time, issue coupons from time to time, and conduct lottery activities to help the popularity of live broadcasting.
three, after the live broadcast
After the live broadcast, it is not completely ended, but for rehabilitation.
For example, which product is selling well? When communicating with users, what are the most concerned questions for users? What kind of feeling is not very good, where do you need to improve next time?
This, the small program live broadcast is effective in the transformation of the private domain, but the size of this effect is largely determined by the business strategy of the merchant. The small program marketing gameplay and live broadcast operation strategy must have a profound understanding. Otherwise, for merchants, small program live broadcast is just a good tool.
The article is mainly through the gameplay of the live broadcast of its own small program. Some merchants interview and investigate the situation. , And will tell each stage why this gameplay and which merchants are suitable for this game. Let everyone quickly enter the seat and reuse it directly.
01 "water storage" stage (before live broadcast)
"The soldiers and horses are not moving, grain and grass first". Before a small program live broadcast, the merchant must make full use of the WeChat ecological series tools to let users know in advance in advance Remember to have such a live broadcast.
News divided into two actions here, letting users know in advance, and let users remember.
The first action is not difficult, and many merchants have basically done it, but the key is the second detail. This is also the lack of most merchants. Make full use of tools.
The sense of preheating the preheating of live broadcast is fundamentally, while reducing potential consumers 'boredom, it continues to enhance and even occupy consumers' awareness of this live broadcast. Therefore, experienced merchants generally take 4 waves of heating operations before live broadcast:
The first wave of preheating: live broadcast 3 days ago. The preheating channels at this stage are mainly in the circle of friends and shopping guide friends. Most businesses are applicable, because this is a channel that most businesses currently have. The merchant first distributed a live broadcast poster through these two channels to predict the existence of coupons, mobilizing the enthusiasm of old users and members, and also left enough time for dissemination for the "old belt". The second wave of preheating: live 1 day ago. At this stage, the preheating channels mainly increase the public account, and the public account is suitable for businesses with a certain fan base.
If the merchant does not have a public account but has a certain budget, you can also choose the target public account for advertising. Public accounts at this stage preheated, it is divided into two steps. The first is the public account tweet. Merchants need to clarify the detailed activity rules in the text (mainly clearing the method of receiving coupons), and then guide the public account fans to jump and subscribe to the merchant's small program live room. The first -level menu bar is updated to the coupon collection, which stimulates the user subscription room entry from the public account homepage. As for the circle of friends and shopping guide friends, they are responsible for distributing the public account tweet and guiding users who do not pay attention to the public account to enter the merchant applet subscription to the live broadcast room and receive coupons.
The exposure arrangements above the positions, the purpose is only one: the user is seen, the user is remembered, and the user's cognition is enhanced. The third wave of preheating: half an hour before the live broadcast. Like the first wave of preheating, the main channel is its own community and shopping guide circle. After the previous two preheating, most users already have a certain understanding of live broadcast activities, so the purpose of preheating before the launch is in addition to continuing to enhance user cognition, they also want to lure users again and push the user impulse to push the user impulse again One. Fourth wave of preheating: officially broadcast on the day of the live broadcast. The main channel is its own community.
The preheating, the merchant can directly share the live broadcast link into the community, and use a limited number of coupons to stimulate the user to enter the live broadcast room. Essence Since then, the preheating work before the live broadcast has come to an end. Compared with "a wave of stream preheating" (that is, the preheating), the more and more compact warm -up operations of the above can not only continuously strengthen the user's awareness of live broadcast activities, but also continue to encourage those users who are moving but not yet acting. The entire process is essentially another precise screening for users, which can improve the efficiency of live broadcast conversion.
, because the entire preheating process is mainly the face -to -face private domain users, how big the traffic to watch the live broadcast is largely determined by the merchant's private domain flow pool. If the merchant wants to expand users outside the private domain flow and also has a budget, they can adopt the second stage of the above stage. At the same time, the friends circle advertisement, public account advertising, search for direct live broadcast, etc., attract more new users to join it.
02 The "opening" stage (live broadcast)
The live broadcast of a live broadcast is basically inseparable from these two points: user trust and cost performance.
So it is not difficult to find that the designs of the live broadcast links of many businesses at the moment are basically around these two points. 1. In a live broadcast, the user trust is responsible for connecting the product and the user's bond is an anchor, so the choice of the anchor is particularly important. Different from the public domain live broadcast such as Douyin, the mini -program live broadcast comes with private domain genes, which makes many businesses more inclined to choose their own shopping guide (of course, there are also store commanders/CEOs who personally end), not inviting online celebrities to be anchors anchor (Please be able to afford the big anchor), in comparison, your shopping guide is more familiar, professional, and more affinity in the image.
In the selection of shopping guides, many merchants will adopt the "1 1" model, that is, merchants will choose two their own shopping guides, one with richer product experience, responsible for product introduction, an operating rhythm The sense of sense is stronger, responsible for controlling the rhythm of the live broadcast room and driving the live broadcast atmosphere. If the initial trust value of the product's initial trust at the moment the user enters the live broadcast room is 10, the user decided to place an order to buy the product at the moment of the product. Trust value.
How to interact, there is a lot of ways: 1) Welcome to interact before, we mentioned that there must be rhythmic heating before the live broadcast. It is called a warm field). During this time, it was the welcome interaction time of the shopping guide and the live broadcast room. On the one hand, it was able to "heated" the live broadcast room, and the other was to wait for some users who entered the live room late.
My welcome to do? The easiest is to guide users to deduct 666 or like the live broadcast room; more complicated, it can increase the guidance user clicks on the product list to receive the coupon (add the coupon to the product list in advance); Play a small game and so on. 2) Questions and answering interaction In the process of live broadcast, users will ask various questions. In response to these issues, the anchors should reply in time and patiently. Once the problem is too much, there is no way to respond in time. The anchor will try to take a screenshot as much as possible, and then answer it one by one. In addition to responding to the audience's question, the anchor can also throw some questions in a timely manner for users to answer. When throwing the question, try to avoid the open question, and ask some closed questions, for example: everyone thinks that this T -shirt is orange -colored Is it good -looking or yellow? Do babies want this dress? If you want it, you can deduct 1. No matter what kind of Q