With the development of the Internet, there are more and more live broadcasts. At present, live broadcast seems to be an eye -catching weapon for various online platforms such as e -commerce, social, and video. Because of this, the "live broadcast " economy formed by live broadcasting with different industries is gradually heating up. And a live broadcast e -commerce is also a freshman of the live broadcast , which will be the trend and air outlet of the future development of e -commerce. is because of the trend and air outlet of live broadcast e -commerce, and many live broadcast e -commerce platforms have been born. Here I will take a look at the popular live e -commerce platform with everyone. Cumi Youpin can sell products through live broadcast, but the content of Jumei Youpin's live sales products is limited to cosmetics. Mushroom Street can also sell products through live broadcasts. It teaches girls how to dress and match through live broadcasts to attract audiences to consumer products. It JD.com can also sell products through live broadcasts. The content of JD live sales products is not limited. As long as the platform can be sold, it can be sold during the live broadcast. T Taobao can also sell products through live broadcasts, and the products sold by Taobao are not limited. They can be found on the platform and can be sold on sale.
Yes: Weishi, Douyin, Taobao live broadcast, Xiaohongshu, fast hand. 1, micro vision Mi vision is a short video creation and sharing platform under Tencent. In April 2019, the new version of Weishi was launched to launch new templates such as "Creating Camp Assistance" and "Unlock Skills". Users can make interactive videos through the rich templates of WeChat, and share them with friends through WeChat, QQ and other social platforms; friends can directly browse the interactive video in WeChat and QQ and perform interactive operations. 2, Douyin Douyin is a music creative short video social software that can shoot short videos. The software was launched in September 2016. It is a focus on young people's music short video community platforms. Users can choose songs through this software, shoot short videos of music, and form their own works. 3, Taobao live broadcast Taobao live broadcast is a live broadcast platform launched by Alibaba. It is positioned as "consumer live broadcast". Users can buy while watching. 4, Xiaohongshu Xiaohongshu is a lifestyle platform and consumer decision -making entrance. In the small red book community, users sharing through text, pictures, video notes, records the positive of young people in this era in this era. Energy and a better life, Xiaohongshu matches massive and efficient people to massive information and people through machine learning. 5, Kuaishou The product is a subsidiary of Beijing Kuaishou Technology Co., Ltd. In November 2012, Kuaishou transformed from pure tools to a short video community for user records and sharing production and life platforms. Later, with the popularity of smartphones and the decline in mobile traffic costs, Kuaishou ushered in the market after 2015.
1. Micro vision Mi vision is Tencent's short video creation and sharing platform. In April 2019, the new version of Weishi was launched to launch new templates such as "Creating Camp Assistance" and "Unlock Skills". Users can make interactive videos through the rich templates of WeChat, and share them with friends through WeChat, QQ and other social platforms; friends can directly browse the interactive video in WeChat and QQ and perform interactive operations. 2, Douyin Douyin is a music creative short video social software that can shoot short videos. The software was launched in September 2016. It is a focus on young people's music short video community platforms. Users can choose songs through this software, shoot short videos of music, and form their own works. 3, Taobao live broadcast Taobao live broadcast is a live broadcast platform launched by Alibaba. It is positioned as "consumer live broadcast". Users can buy while watching. 4, Xiaohongshu Xiaohongshu is a lifestyle platform and consumer decision -making entrance. In the small red book community, users sharing through text, pictures, video notes, records the positive of young people in this era in this era. Energy and a better life, Xiaohongshu matches massive and efficient people to massive information and people through machine learning. 5, Kuaishou The product is a subsidiary of Beijing Kuaishou Technology Co., Ltd. In November 2012, Kuaishou transformed from pure tools to a short video community for user records and sharing production and life platforms. Later, with the popularity of smartphones and the decline in mobile traffic costs, Kuaishou ushered in the market after 2015.
1. The unit price of the commercial customers sold in the live broadcast room should not be too high. Generally, it is more appropriate between 50-100 yuan. It is easy People buy. According to data, most of the live broadcast users are concentrated in the second, third, fourth, and fifth -tier cities. 2, use the personality that everyone likes to be greedy for small and cheap, and comes with some small gifts while selling the goods, such as buying an X and an XX gift. In addition to the gifts provided by the brand, you can also give some dedicated to it. Small gifts for fans. In this way, it can not only promote fans to buy, but also increase the relationship with fans. 3, be sure to make products in your own field. During the live broadcast, you can introduce the outstanding advantages and preferential prices of the product. Other content can be added by an assistant to the lens. If you sell some "unknown brands" products, you can ask the assistant to compare similar products to highlight the advantages of the products sold and dispel fans' concerns about the product. 4, considers from the perspective of user, mostly think for users, do not blindly sell products, praise the product crazy, and occasionally talk about it. To make users feel real, you can make a choice by yourself: buy it if you need it, you do n’t need to need it, you do n’t need You don't buy it. It is easier to be accepted by advising fans not to buy products blindly than strong sales. 5, increase user retention, and retain users with various lottery, red envelopes, etc. For example, you can engage in some small activities, follow and forward live links to the circle of friends, etc., you can participate in the lottery or receive red envelopes. You can also let users help you pull some fans to increase the number of users and attention.
With the development of the Internet, there are more and more live broadcasts. At present, live broadcast seems to be an eye -catching weapon for various online platforms such as e -commerce, social, and video. Because of this, the "live broadcast " economy formed by live broadcasting with different industries is gradually heating up. And a live broadcast e -commerce is also a freshman of the live broadcast , which will be the trend and air outlet of the future development of e -commerce.
is because of the trend and air outlet of live broadcast e -commerce, and many live broadcast e -commerce platforms have been born. Here I will take a look at the popular live e -commerce platform with everyone.
Cumi Youpin can sell products through live broadcast, but the content of Jumei Youpin's live sales products is limited to cosmetics.
Mushroom Street can also sell products through live broadcasts. It teaches girls how to dress and match through live broadcasts to attract audiences to consumer products.
It JD.com can also sell products through live broadcasts. The content of JD live sales products is not limited. As long as the platform can be sold, it can be sold during the live broadcast.
T Taobao can also sell products through live broadcasts, and the products sold by Taobao are not limited. They can be found on the platform and can be sold on sale.
Yes: Weishi, Douyin, Taobao live broadcast, Xiaohongshu, fast hand.
1, micro vision
Mi vision is a short video creation and sharing platform under Tencent. In April 2019, the new version of Weishi was launched to launch new templates such as "Creating Camp Assistance" and "Unlock Skills". Users can make interactive videos through the rich templates of WeChat, and share them with friends through WeChat, QQ and other social platforms; friends can directly browse the interactive video in WeChat and QQ and perform interactive operations.
2, Douyin
Douyin is a music creative short video social software that can shoot short videos. The software was launched in September 2016. It is a focus on young people's music short video community platforms. Users can choose songs through this software, shoot short videos of music, and form their own works.
3, Taobao live broadcast
Taobao live broadcast is a live broadcast platform launched by Alibaba. It is positioned as "consumer live broadcast". Users can buy while watching.
4, Xiaohongshu
Xiaohongshu is a lifestyle platform and consumer decision -making entrance. In the small red book community, users sharing through text, pictures, video notes, records the positive of young people in this era in this era. Energy and a better life, Xiaohongshu matches massive and efficient people to massive information and people through machine learning.
5, Kuaishou
The product is a subsidiary of Beijing Kuaishou Technology Co., Ltd. In November 2012, Kuaishou transformed from pure tools to a short video community for user records and sharing production and life platforms. Later, with the popularity of smartphones and the decline in mobile traffic costs, Kuaishou ushered in the market after 2015.
1. Micro vision
Mi vision is Tencent's short video creation and sharing platform. In April 2019, the new version of Weishi was launched to launch new templates such as "Creating Camp Assistance" and "Unlock Skills". Users can make interactive videos through the rich templates of WeChat, and share them with friends through WeChat, QQ and other social platforms; friends can directly browse the interactive video in WeChat and QQ and perform interactive operations.
2, Douyin
Douyin is a music creative short video social software that can shoot short videos. The software was launched in September 2016. It is a focus on young people's music short video community platforms. Users can choose songs through this software, shoot short videos of music, and form their own works.
3, Taobao live broadcast
Taobao live broadcast is a live broadcast platform launched by Alibaba. It is positioned as "consumer live broadcast". Users can buy while watching.
4, Xiaohongshu
Xiaohongshu is a lifestyle platform and consumer decision -making entrance. In the small red book community, users sharing through text, pictures, video notes, records the positive of young people in this era in this era. Energy and a better life, Xiaohongshu matches massive and efficient people to massive information and people through machine learning.
5, Kuaishou
The product is a subsidiary of Beijing Kuaishou Technology Co., Ltd. In November 2012, Kuaishou transformed from pure tools to a short video community for user records and sharing production and life platforms. Later, with the popularity of smartphones and the decline in mobile traffic costs, Kuaishou ushered in the market after 2015.
There are vibrato, Taobao. However, I have just had a WeChat live broadcast recently. There is no backstage.
1. The unit price of the commercial customers sold in the live broadcast room should not be too high. Generally, it is more appropriate between 50-100 yuan. It is easy People buy. According to data, most of the live broadcast users are concentrated in the second, third, fourth, and fifth -tier cities.
2, use the personality that everyone likes to be greedy for small and cheap, and comes with some small gifts while selling the goods, such as buying an X and an XX gift. In addition to the gifts provided by the brand, you can also give some dedicated to it. Small gifts for fans. In this way, it can not only promote fans to buy, but also increase the relationship with fans.
3, be sure to make products in your own field. During the live broadcast, you can introduce the outstanding advantages and preferential prices of the product. Other content can be added by an assistant to the lens. If you sell some "unknown brands" products, you can ask the assistant to compare similar products to highlight the advantages of the products sold and dispel fans' concerns about the product.
4, considers from the perspective of user, mostly think for users, do not blindly sell products, praise the product crazy, and occasionally talk about it. To make users feel real, you can make a choice by yourself: buy it if you need it, you do n’t need to need it, you do n’t need You don't buy it. It is easier to be accepted by advising fans not to buy products blindly than strong sales.
5, increase user retention, and retain users with various lottery, red envelopes, etc. For example, you can engage in some small activities, follow and forward live links to the circle of friends, etc., you can participate in the lottery or receive red envelopes. You can also let users help you pull some fans to increase the number of users and attention.