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in recent years, although the competition of jewelry business has become increasingly fierce, consumers' chasing "detail embellishment" fashion is still popular, the trend has continued to replace, and the jewelry on the market is always refreshing.

The jewelry shop has also gradually moved from scattered, small and small, and gradually moved to large -scale and specialized. Brands such as "AYAYA" and "top jewelry" have achieved scale expansion; some jewelry shops have begun to hire designers themselves and open processing plants themselves. In addition, some jewelry shops have developed in the direction of professionalism and launched their unique accessories.

This This article mainly introduces how to "use 150,000 yuan to build a more than 40 square meters of personalized jewelry shop" and how to share a share from "detail consumption".

The target market positioning

The target consumer group: consumer groups of personalized jewelry shops are positioned in female consumers, urban fashion girls, professional women, female students, etc. Essence

The jewelry category can include: plush toys, bracelets, mobile jewelry, cosmetics tools, headdress, jewelry, wallet, etc.

The consumer psychological description:

1. Do not go out to buy a small jewelry, but once you go out, you will not easily let go of any jewelry sales.

2. Sometimes it is not important to buy or buy, and often hold the psychology of "see". "Look" itself is already an interesting behavior.

3. Buying gifts for friends or family members is the first choice.

4. Exquisite small jewelry, with the value of collection, different jewelry rotation can reflect their small interests and small changes in clothing.

5. Iriline consumption: Sometimes just want to stroll around, but once you see what you like, you can't control it, especially the accessories of less than 10 yuan.

The site selection principles

For the location of the jewelry store, it is important to contact more customers. The location is very important. Here are some principles of site selection.

1. The largest passenger flow is the most important: bustling streets, downtown areas, and public stations can be considered.

2. With the help of well -known stores: As long as it is a place where female consumers often come out, such as the popular shopping malls, clothing cities, women's specialty stores, etc.

3. Use the "tie" effect: If the product has obvious advantages in the product store, the items are more distinctive, and the competitive strength is strong, then the position can be considered in a relatively concentrated place like "Jewelry Street".

4. Select the "Low Density" area: If the product characteristics of the jewelry store are not obvious or the experience of operation is not rich enough, it may avoid the competition of the opponent. Essence

The decoration principles

Thenasus consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors.

1. In the store: To reflect the feminine feeling, create a feminine and delicate atmosphere, it is best to have lights and music.

2. Outside the store: eye -catching, strong visual impact, and temptation, let consumers look at it at first glance.

3. Store name: novel, close to consumers, co -produced with the overall decoration style. The names such as "top", "ayaya", "living color" can be used for reference.

The cost estimation and profit model

Costal estimation: Investing about 40,000 yuan for decoration and related equipment for paving; about 30,000 yuan for 4 months (for 4 months ( The rent of the monthly deposit of one month); about 40,000 yuan for the first purchase shop; in addition, about 10,000 yuan is used for mixed fees such as clerk salary and promotion; the remaining 30,000 yuan is used for circulation.

The development goals: continuously grow the small shop surface, work hard to the direction of the chain counter; or increase the service content and expand the category of the product.

The inventory and inventory management

For jewelry management, the following issues should be considered:

1. The purchase cycle: small jewelry is Update fast small items, so the purchase cycle is relatively short. Consider purchases once a day or the next day, at least once a week of purchase.

2. Investment volume: depends on the strength of funds and sales.

3. Purchase channels: Large wholesalers, wholesale market accessories in Guangdong, Zhejiang and other places are relatively rich; some can also be purchased directly from the manufacturer, and some salespersons take the initiative to sell.

4. How can I fully meet the needs of customers when purchasing? First of all, to allow purchasing personnel with market experience to purchase, their overall feeling of the jewelry market and the grasp of consumer preferences are more accurate. Secondly, we must go to the jewelry wholesale market frequently to understand the market movement. Third, at the time of business, the salesperson should communicate with consumers frequently and timely feedback the customer's needs. Finally, we need to look at newspapers, magazines, TV programs, etc. to learn about the recent popular trends.

Ideal inventory: According to experience, the first purchase of 40,000 to 50,000 yuan can be covered with a 40 -square -meter store. Then "keep three advances one" (that is, the total number of store accessories of 30,000 yuan per month, an average of 10,000 yuan per month).

The eyeball and sales of cheats

The jewelry placement: The jewelry of the jewelry shop should be particular. To attract the attention of consumers at the first time, pay attention to the following points:

1. For customers, the best visual area is: 80 cm (up, down, left and right) areas.

2. The placement of the jewelry should not be too crowded. Use the space to make full use of the space.

3. The latest jewelry is best placed in an obvious position and is equipped with instructions.

Sales strategy: The operation of the jewelry shop is within the square inch. However, when Fangcun sees kung fu, effective sales strategies will drive the virtuous circle of jewelry sales. Here are several commonly used strategies.

1. Member card: The consumption is full, you can get a member card, you can enjoy discount discounts in the future.

2. Do not bargain: The price of jewelry is generally low, consumers are not sensitive to prices, and there is no need to bargain.

3. Special price area: "Student Specialty Zone" or "Ten yuan special, five -yuan special offer" can be set up. Mainly promoting some backlog accessories.

4. Features: "Korean jewelry", "Tibetan accessories", "blue -printed cloth jewelry" area, etc., highlight the characteristic operations.

5. Theme sales: can further subdivide the behavioral characteristics of consumers to purchase jewelry. According to different themes, you can launch a combination of "lover's jewelry", "birthday jewelry", "charming headgear", "one ornamentation" and other combinations. Each combination includes multiple small jewelry.

6. Holiday sales: use "Valentine's Day", "Women's Day", "April Fool's Day", "Mother's Day", "Ghost Festival" and other festivals for holiday sales.

If publicity:

1. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry. For example, the introduction of Tibetan culture next to Tibetan jewelry can be placed on Tibetan culture, which is convenient for customers to understand these newly launched accessories.

2. Inner posters: You can post posters, posted paintings, etc. in the store to introduce the use of jewelry and cultural connotation.

3. Network promotion: You can open your own website. Or use the more popular women's websites, some BBS communities, and chat rooms publish posts, attach exquisite jewelry pictures, websites and sites. Exchange links with other well -known websites, and so on.

4. Gifts: For customers who purchase a large number of jewelry at one time or a member with a large purchase volume, given different grades to strengthen the publicity of jewelry stores. Gifts can be small bookmarks, mobile phone bags, and so on.

cheap wholesale kids jewelry The natural cost of not joining is relatively small, but the problems you face are relatively severe, such as your own purchase channels and store decoration. , And can have their sales systems, distribute goods, delivery, etc. online. Note that if you join, it is best to join the big brand. Ayi is the endorsement of Li Xiang. This brand is good. At least, it will not be forced to deliver you from other brands, causing the bias of the goods to cause a backlog. Some are even more darker in the brand. After cheating your money, you will escape. These scammers must pay attention.
The site selection, estimated that the important factors of purchase and operation will directly affect the profitability of your store. Here I wish you a smooth opening of the store.

http wholesale-cremation-jewelry.com In fact, there are many small investment projects. Before joining the store, you must carefully choose the brand of the industry. For example, this brand is at the forefront of the jewelry industry. , Li Xiang endorsed, the brand itself will have a series of publicity activities to maintain the popularity of its brand. It is necessary to seek a small product with high profits and less investment; choose a company with a perfect support for the operation system for franchise to obtain the support of the entire process of the system.
The financial crisis, find a small investment, low -risk industry to control the risk in the range you can bear, there must be a method. As long as you move your brains, you can also bloom flowers.

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